Maria Keckler - Human Skills
Explore the intersection of neuroscience, leadership, and AI with Dr. Maria Keckler. Learn why human skills are more critical than ever for innovation.
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Resources & Insights
Articles, guides, and expert analysis on AI and sensory science
Chris Simons - Bridging the Gap Between Scientific Rigor and Ecological Validity
Explore the gap between scientific rigor and ecological validity in sensory science with Dr. Chris Simons. Learn how new approaches bridge lab data and market success.
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Nick Zacharov on Psychoacoustics and the Sounds of Progress
In an expert interview, acoustician Nick Zacharov discusses how psychoacoustics and sensory testing are crucial for evaluating true sound quality and innovation.
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Dr. Andreea Botezatu - Enjoy The Ride
Explore the intersection of oenology and AI with Dr. Andreea Botezatu. Learn how tech like LLMs is revolutionizing wine sensory analysis and quality control.
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Angelica Iobbi - The Flavor of Change
Discover the career path of a sensory science expert. Angelica Iobbi of Lactalis USA discusses her PhD, wine sensory, and leading a CPG sensory team.
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Greg Stucky - The Human Element
Explore how cue signals research and understanding consumer behavior are vital for product innovation, with expert Greg Stucky from InsightsNow. An AigoraCast episode.
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Maame Yaakwaah Blay Adjei - From Wine to Wisdom: a Flavourful Career in Food Science
AigoraCast features Dr. Maame Yaakwah Blay Adjei, a leader in food science. Discover her journey from wine chemistry to sensory evaluation and consumer science.
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Beatrice Blay - From Sensory Insights to AI: A Ghanaian Food Scientist's Journey
Listen to AigoraCast's interview with food scientist Beatrice Blay on her journey into sensory science and the transformative potential of AI in food technology.
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Cristhiam Gurdian Curran - Insects, Insights, and Innovation
Explore how statistical analysis and sensory science unlock consumer insights for sustainable products like edible insect protein with P&G's Cristhiam Gurdian Curran.
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Gie Liem - Sensory Stories from Down Under: Innovation Realities & Cultivated Meat Mysteries
Sensory expert Gie Liem discusses consumer food choice, sensory marketing challenges, and the future of cultivated meat from a sensory science perspective.
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Liesbeth Zandstra - Making Healthy Habits Irresistible
Join Unilever's Liesbeth Zandstra on AigoraCast as she discusses consumer science, food behavior, and strategies for making healthy choices irresistible.
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Dave Lundahl - Take Off
Join AigoraCast's conversation with Dave Lundahl of InsightsNow. Learn how his work in behavioral science and emotional research drives breakthrough products.
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Michael Hautus - The Symphony of Sensory Psychophysics
Explore the nuances of sensory psychophysics with expert Michael Hautus. Learn how detection theory and cognitive modeling are transforming product perception.
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Tzvi Wiesel - Blockchain Barrels: How I “Tokenize” Whiskies
AigoraCast features Tzvi Wiesel of BAXUS discussing how blockchain technology is transforming the investment and trading of high-end whiskies and spirits.
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Dr. Parvaneh Parvin - Spice it up Tech
AigoraCast features Dr. Parvaneh Parvin on using AI in food recommendation systems to create delightful culinary experiences for those with smell disorders.
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Julia Christiane Sick - Emotions, Traits, and Tiny Taste Testers
Listen to AigoraCast's interview with Dr. Julia C. Sick on the link between emotions, personality traits, and children's food choices and preferences.
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Gern Huijberts - Stay Curious and Be Brave
Tune into AigoraCast to hear from Gern Huijberts of Cargill on how AI in sensory science is revolutionizing food quality assurance and CPG innovation.
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Vijay Pravin Maharajan - A Tradable Future
Explore the future of digital assets with Vijay Pravin of bitsCrunch on AigoraCast. Learn how AI-powered blockchain analytics secure the NFT ecosystem.
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Lennox Matsinde - Don't Miss Out Loyalty in Web3
Join AigoraCast with Web3 expert Lennox Matsinde to learn how blockchain and NFTs are creating new paradigms for customer loyalty and brand engagement.
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Luiza Carvalho - The Future is Digital
Hear from L’Oréal's Sensory Science Manager, Luiza Carvalho, on the digital future of sensory data acquisition, management, and application in cosmetics.
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Dr. Garmt Dijksterhuis - The Science of Validity
Join AigoraCast for a deep dive with Dr. Garmt Dijksterhuis on establishing validity in sensory science, understanding consumer choice, and sensometrics.
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Carlos Velasco - Looking at the Big Picture
Listen as multisensory expert Carlos Velasco discusses how a holistic view of the senses is transforming consumer science, product design, and marketing.
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Carlos Gomez–Corona - Embrace Psychology
Explore the intersection of sensory science and psychology with Carlos Gómez–Corona of Firmenich in this AigoraCast episode on consumer perception and proteins.
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Mindy Yang - A Personalized Future
Listen to fragrance expert Mindy Yang on AigoraCast explore the intersection of sensory science, psychology, and brand incubation for personalized products.
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Nat Cole - For Every Reality
Discover how consumer brands are using NFTs and Web3 to create new realities. AigoraCast talks with Nat Cole about 'phygital' products and community building.
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Nese Yurttas - Alternative Reality
Dive into sensory science with Nese Yurttas of Cargill. This AigoraCast covers her career, sweetener R&D, and leadership in the evolving CPG industry.
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Nese Yurttas - Alternative Reality
Explore sensory science innovation with Cargill's Nese Yurttas. Learn how expert sensory knowledge and global best practices drive CPG product success.
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Michelle Niedziela & Kathryn Ambroze - Let Go
Tune into AigoraCast with neuroscientists from HCD Research to discuss consumer response, applied neuroscience, and the future of sensory methods in product innovation.
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Amber Case - Get on the Playground
Explore the future of human-computer interaction with tech expert Amber Case. Learn about Calm Technology and its implications for product development and sensory science.
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Gern Huijberts - Stay Curious
Join us on AigoraCast with Gern Huijberts, Cargill's Global Quality Director, to discuss AI applications in food quality assurance and sensory science.
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Traditional preference mapping and computational machine learning techniques: A comparative study of approaches to guide product development
A comparative study of traditional preference mapping vs. machine learning for sensory science, guiding CPG product development with advanced consumer insights.
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Using Web3 technologies to represent personalized consumer taste preferences in whiskies
Learn how a new study uses NFTs to transform consumer whisky preferences into personalized digital artwork, creating an immutable record of taste for CPG brands.
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Degree of satisfaction-difference (DOSD) method for measuring consumer acceptance: Comparative and absolute measures of satisfaction based on signal detection theory
Learn about the Degree of satisfaction-difference (DOSD) method, a sensory science technique using signal detection theory for accurate consumer acceptance testing.
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Data Science for Sensory and Consumer Scientists
A comprehensive guide to data science for sensory and consumer scientists, covering data manipulation, machine learning, and automated reporting. A key resource.
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Application of combined tetrad tests and multi‐sip Temporal Check‐All‐That‐Apply to enhance carbonated beverage flavor differentiation
Aigora's study explores optimal sample prep for carbonated beverages using tetrad tests and TCATA to enhance flavor differentiation in sensory testing.
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Voice-activated technology in sensory and consumer research: a new frontier
Learn how voice-activated tech is shaping the future of sensory and consumer research, from its history to practical applications via smart speakers.
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Understanding the Effects of Smart-Speaker-Based Surveys on Panelist Experience in Immersive Consumer Testing
Learn how smart-speaker surveys affect panelist experience in immersive sensory testing. Our study compares usability and engagement with traditional surveys.
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Improving the performance of A-Not AR discrimination test using a sensory panel: Effects of the test protocols on sensory data quality
Explore a study on improving the A-Not AR test. Learn how familiarization procedures and reference probability affect sensory panel data and product insights.
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Improving the performance of A-Not A sensory discrimination ratings by modifying sample presentation probability
A study on enhancing A-Not A sensory test accuracy by adjusting sample presentation probability, a key method for quality control and product development.
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The observed variance of dʹ estimates compared across the 2-AFCR, Triangle, and Tetrad tasks
Discover key differences in sensory discrimination tasks. Our analysis of d' estimates shows the 2-AFCR task has lower variance at difficult discrimination levels.
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Investigating effects of cognitively evoked situational context on consumer expectations and subsequent consumer satisfaction and sensory evaluation
Learn how situational context impacts consumer expectations and sensory evaluation in product testing. This research explores its effects on CPG product perception.
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Observed discriminability is more variable than predicted by signal detection theory
Discover why sensory test results can be so variable. This study compares four difference tests to show how observed discriminability challenges signal detection theory.
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Consumer acceptance measurement focusing on a specified sensory attribute of products: Can the attribute-specified degree of satisfaction-difference (DOSD) method replace hedonic scaling?
Discover the attribute-specified DOSD method, a novel approach for measuring consumer acceptance of specific sensory attributes and its usefulness for CPG product development.
John Ennis
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Variation of d′ estimates in two versions of the A-Not A task
A comparative analysis of two A-Not A sensory testing designs. Learn how resource efficiency impacts sensitivity estimates (d') in sensory science studies.
John Ennis
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Signal detection-based satisfaction measure of the holistic product usage experience with and without the ‘double-faced applicability’ test
Learn how combining a signal detection satisfaction measure with the DFA test improves consumer acceptance research over traditional hedonic testing methods.
John Ennis
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Degree of satisfaction-difference (DOSD) method for measuring consumer acceptance: A signal detection measurement with higher reliability than hedonic scaling
Learn about the Degree of Satisfaction-Difference (DOSD) method, a sensory science tool with higher reliability than hedonic scaling for consumer testing.
John Ennis
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Comparative categorization method: Using 2-AFC strategy in constant-reference duo-trio for discrimination of multiple stimuli from a reference
Discover how the 2-AFC strategy enhances constant-reference duo-trio tests, providing operational power comparable to the tetrad method for sensory analysis.
John Ennis
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Cognitive decision strategies adopted by consumers in reminder difference tests: Influence of the authenticity test
An analysis of consumer decision strategies in A Not-AR and 2-AFCR reminder tests and how an 'authenticity test' can either help or hinder sensory performance.
John Ennis
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