Articles, guides, and expert analysis on AI and sensory science
In this episode of Aigoracast, Dr. John Ennis talks with Todd Renn about his 25-year journey through PepsiCo, Clorox, and beyond. They explore how AI tools like ChatGPT and Claude are revolutionizing sensory science—without replacing the need for human expertise.
Thomas Wiecki - The Future of Work
Dr. Michelle Murphy Niedziela - Off to See the Wizard
Explore the intersection of neuroscience, leadership, and AI with Dr. Maria Keckler. Learn why human skills are more critical than ever for innovation.
Explore the gap between scientific rigor and ecological validity in sensory science with Dr. Chris Simons. Learn how new approaches bridge lab data and market success.
In an expert interview, acoustician Nick Zacharov discusses how psychoacoustics and sensory testing are crucial for evaluating true sound quality and innovation.
Explore the intersection of oenology and AI with Dr. Andreea Botezatu. Learn how tech like LLMs is revolutionizing wine sensory analysis and quality control.
Discover the career path of a sensory science expert. Angelica Iobbi of Lactalis USA discusses her PhD, wine sensory, and leading a CPG sensory team.
Explore how cue signals research and understanding consumer behavior are vital for product innovation, with expert Greg Stucky from InsightsNow. An AigoraCast episode.
AigoraCast features Dr. Maame Yaakwah Blay Adjei, a leader in food science. Discover her journey from wine chemistry to sensory evaluation and consumer science.
Listen to AigoraCast's interview with food scientist Beatrice Blay on her journey into sensory science and the transformative potential of AI in food technology.
Explore how statistical analysis and sensory science unlock consumer insights for sustainable products like edible insect protein with P&G's Cristhiam Gurdian Curran.
Sensory expert Gie Liem discusses consumer food choice, sensory marketing challenges, and the future of cultivated meat from a sensory science perspective.
Join Unilever's Liesbeth Zandstra on AigoraCast as she discusses consumer science, food behavior, and strategies for making healthy choices irresistible.
Join AigoraCast's conversation with Dave Lundahl of InsightsNow. Learn how his work in behavioral science and emotional research drives breakthrough products.
Explore the nuances of sensory psychophysics with expert Michael Hautus. Learn how detection theory and cognitive modeling are transforming product perception.
AigoraCast features Tzvi Wiesel of BAXUS discussing how blockchain technology is transforming the investment and trading of high-end whiskies and spirits.
AigoraCast features Dr. Parvaneh Parvin on using AI in food recommendation systems to create delightful culinary experiences for those with smell disorders.
Listen to AigoraCast's interview with Dr. Julia C. Sick on the link between emotions, personality traits, and children's food choices and preferences.
Tune into AigoraCast to hear from Gern Huijberts of Cargill on how AI in sensory science is revolutionizing food quality assurance and CPG innovation.
Explore the future of digital assets with Vijay Pravin of bitsCrunch on AigoraCast. Learn how AI-powered blockchain analytics secure the NFT ecosystem.
Join AigoraCast with Web3 expert Lennox Matsinde to learn how blockchain and NFTs are creating new paradigms for customer loyalty and brand engagement.
Hear from L’Oréal's Sensory Science Manager, Luiza Carvalho, on the digital future of sensory data acquisition, management, and application in cosmetics.
Join AigoraCast for a deep dive with Dr. Garmt Dijksterhuis on establishing validity in sensory science, understanding consumer choice, and sensometrics.
Listen as multisensory expert Carlos Velasco discusses how a holistic view of the senses is transforming consumer science, product design, and marketing.
Explore the intersection of sensory science and psychology with Carlos Gómez–Corona of Firmenich in this AigoraCast episode on consumer perception and proteins.
Listen to fragrance expert Mindy Yang on AigoraCast explore the intersection of sensory science, psychology, and brand incubation for personalized products.
Discover how consumer brands are using NFTs and Web3 to create new realities. AigoraCast talks with Nat Cole about 'phygital' products and community building.
Dive into sensory science with Nese Yurttas of Cargill. This AigoraCast covers her career, sweetener R&D, and leadership in the evolving CPG industry.
Explore sensory science innovation with Cargill's Nese Yurttas. Learn how expert sensory knowledge and global best practices drive CPG product success.
A comparative study of traditional preference mapping vs. machine learning for sensory science, guiding CPG product development with advanced consumer insights.
Learn how a new study uses NFTs to transform consumer whisky preferences into personalized digital artwork, creating an immutable record of taste for CPG brands.
Learn about the Degree of satisfaction-difference (DOSD) method, a sensory science technique using signal detection theory for accurate consumer acceptance testing.
A comprehensive guide to data science for sensory and consumer scientists, covering data manipulation, machine learning, and automated reporting. A key resource.
Aigora's study explores optimal sample prep for carbonated beverages using tetrad tests and TCATA to enhance flavor differentiation in sensory testing.
Learn how voice-activated tech is shaping the future of sensory and consumer research, from its history to practical applications via smart speakers.
Learn how smart-speaker surveys affect panelist experience in immersive sensory testing. Our study compares usability and engagement with traditional surveys.
Explore a study on improving the A-Not AR test. Learn how familiarization procedures and reference probability affect sensory panel data and product insights.
A study on enhancing A-Not A sensory test accuracy by adjusting sample presentation probability, a key method for quality control and product development.
Discover key differences in sensory discrimination tasks. Our analysis of d' estimates shows the 2-AFCR task has lower variance at difficult discrimination levels.
Learn how situational context impacts consumer expectations and sensory evaluation in product testing. This research explores its effects on CPG product perception.
Discover why sensory test results can be so variable. This study compares four difference tests to show how observed discriminability challenges signal detection theory.
Discover the attribute-specified DOSD method, a novel approach for measuring consumer acceptance of specific sensory attributes and its usefulness for CPG product development.
A comparative analysis of two A-Not A sensory testing designs. Learn how resource efficiency impacts sensitivity estimates (d') in sensory science studies.
Learn how combining a signal detection satisfaction measure with the DFA test improves consumer acceptance research over traditional hedonic testing methods.
Learn about the Degree of Satisfaction-Difference (DOSD) method, a sensory science tool with higher reliability than hedonic scaling for consumer testing.
Discover how the 2-AFC strategy enhances constant-reference duo-trio tests, providing operational power comparable to the tetrad method for sensory analysis.
An analysis of consumer decision strategies in A Not-AR and 2-AFCR reminder tests and how an 'authenticity test' can either help or hinder sensory performance.
