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AI-Powered Consumer Research

Consumer Research Results in Hours, Not Weeks

THEUS creates intelligent digital twins of your consumers and products, simulating focus groups, home use tests, and concept studies with 85% prediction accuracy.

85%
Prediction Accuracy
Hours
Not Weeks
SOC 2
Type II Certified

Trusted by Fortune 500 brands

PepsiCoDanoneGeneral MillsGSKKenvueDiageoSymrise

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See THEUS in action with your use case

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Traditional Research is Holding You Back

⏱

Weeks of waiting

Results in hours

💰

Expensive panel recruitment

AI digital twins on demand

🎯

Limited sample diversity

Cognitive diversity by design

How THEUS Works

01

Create Digital Twins

Build data-grounded consumer and product agents from your historical data

02

Design Your Study

Choose from focus groups, HUTs, packaging tests, sensory studies, or concept tests

03

Run Simulations

AI Researcher Agents moderate realistic studies following established protocols

04

Get Rich Insights

Full transcripts, quantitative metrics, and emotional insights delivered in hours

Why Enterprise R&D Teams Choose THEUS

Data-Grounded, Not Generic

Digital twins built from real behavioral data — surveys, panel results, purchase data, and sensory profiles. Not demographic stereotypes.

Bidirectional Modeling

Model both consumers AND products. Every simulation captures the full interaction between human preferences and product attributes.

Built-In Research Methodology

Founded by Dr. John Ennis with 30+ years in sensory science and 50+ peer-reviewed publications. Domain expertise encoded in every simulation.

Enterprise-Grade Security

SOC 2 Type II certified. Zero-persistence architecture — data lives in RAM only and is auto-deleted. GDPR and CCPA compliant. Your data never trains our models.

Frequently Asked Questions

How accurate are THEUS digital twin simulations?
THEUS achieves up to 85% prediction accuracy by building digital twins from real behavioral data — surveys, panel results, purchase data, and sensory profiles. Unlike generic AI, our models are grounded in actual consumer science methodology.
What data do I need to get started?
You can start with historical research data such as survey results, sensory panel data, or consumer feedback. Our team will work with you during onboarding to map your data into THEUS's proprietary TKB format for optimal simulation quality.
How long does it take to run a simulated study?
Most simulated studies — including virtual focus groups, home use tests, and concept tests — deliver results in hours instead of the weeks required by traditional methods. Setup for new research types typically takes 1-2 days.
Is my data secure on THEUS?
THEUS is SOC 2 Type II certified with zero-persistence architecture — your data lives only in RAM and is automatically deleted after 24-72 hours. We never use client data to train our models. The platform is GDPR and CCPA compliant.
Which industries do you serve?
THEUS is trusted by Fortune 500 companies across Food & Beverage, Personal Care, Consumer Health, Fragrance & Flavor, and Beverage/Spirits. Our clients include PepsiCo, Danone, General Mills, Symrise, Kenvue, GSK, and Diageo.

Ready to Transform Your Consumer Research?

Join PepsiCo, Danone, General Mills, and other Fortune 500 brands already using THEUS.