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AI-Powered Consumer Research

Consumer Research Results in Hours, Not Weeks

THEUS turns decades of proprietary research into traceable, decision-ready intelligence — cross-study synthesis, research gap analysis, and hypothesis exploration with full source provenance.

85%
Prediction Accuracy
Hours
Not Weeks
SOC 2
Type II Compliant

Trusted by Fortune 500 brands

PepsiCoDanoneGeneral MillsGSKKenvueDiageoSymrise

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Traditional Research is Holding You Back

Weeks of waiting

Results in hours

Expensive panel recruitment

AI knowledge agents on demand

Limited sample diversity

Cognitive diversity by design

How THEUS Works

01

Extract Knowledge

Ingest your historical research through a 4-stage pipeline producing atomic facts with citations

02

Synthesize Across Studies

Detect patterns, contradictions, and gaps across your entire research base

03

Explore Through Dialogue

Pressure-test hypotheses with data-grounded knowledge agents following research protocols

04

Decide With Confidence

Every insight traces to a source document with page-level citations and full provenance

Why Enterprise R&D Teams Choose THEUS

Data-Grounded, Not Generic

Knowledge agents built from real institutional data: surveys, panel results, purchase data, and sensory profiles. Not generic AI responses.

Bidirectional Knowledge Modeling

Connect product attribute knowledge and consumer response knowledge. Surface how changes in one domain affect the other across your research history.

Built-In Research Methodology

Founded by Dr. John Ennis with 30+ years in sensory science and 50+ peer-reviewed publications. Domain expertise encoded in every knowledge agent.

Enterprise-Grade Security

SOC 2 Type II compliant. Zero-persistence architecture: data lives in RAM only and is auto-deleted. GDPR and CCPA compliant. Your data never trains our models.

Frequently Asked Questions

How accurate are THEUS knowledge agents?
THEUS achieves high accuracy by building knowledge agents from real institutional data: surveys, panel results, purchase data, and sensory profiles. Unlike generic AI, every response is grounded in your actual evidence base with page-level citations.
What data do I need to get started?
You can start with historical research data such as survey results, sensory panel data, or consumer feedback. Our team will work with you during onboarding to map your data into THEUS's proprietary TKB format for optimal knowledge extraction.
How long does it take to run a simulated study?
Most knowledge exploration tasks, including cross-study synthesis, research gap analysis, and hypothesis exploration, deliver results in seconds to hours instead of the days required by traditional methods. Setup for new research bases typically takes 1-2 days.
Is my data secure on THEUS?
THEUS is SOC 2 Type II compliant with zero-persistence architecture. Your data lives only in RAM and is automatically deleted after 24-72 hours. We never use client data to train our models. The platform is GDPR and CCPA compliant.
Which industries do you serve?
THEUS is trusted by Fortune 500 companies across Food & Beverage, Personal Care, Consumer Health, Fragrance & Flavor, and Beverage/Spirits. Our clients include PepsiCo, Danone, General Mills, Symrise, Kenvue, GSK, and Diageo.

Ready to Transform Your Consumer Research?

Join PepsiCo, Danone, General Mills, and other Fortune 500 brands already using THEUS.