Your team knows the science. We bring the AI.
Turn trusted research into memory, foresight, and decisions your team can use.AI research infrastructure for consumer insights: Memory with Theus, Foresight with Forethought, and Decision Systems, grounded in 60 years of sensory science expertise.

Recognition and reach
- Peer-reviewed publications
- 50+
- Years combined experience
- 60+
- Published books
- 4
Published or presented with
Stop guessing. Know what you know.
See Theus turn scattered consumer research into a governed, source-traceable Research Base in 96 seconds. Find contradictions and evidence gaps, then explore synthetic experiments grounded in your own research.
Evidence gaps are filled under review. Client data is not used to train foundation models.
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Dr. Evelyn Reed and Dr. Theodore Sinclair are fictional personas. The film and interface scenes illustrate how Theus works.
Theus, Forethought, and Decision Systems
Three products move trusted research from memory to foresight to decisions. Education and the AI Toolkit give teams a practical way to start.
Membership and speaking
Selected work
Research turned into practical tools, clearer evidence, and better-informed decisions.
From measurement to meaning
AI cannot replicate human sensory judgment. Our guide explains why sensory science becomes more essential as AI adoption accelerates.
“The future is not AI versus panels. It is AI-elevated sensory science: models do the combinatorics; humans do the sense-making.”
Dr. John Ennis, PhDWhat our clients say
“Aigora automated our dynamic PowerPoint production with numerous tables and charts, saving us significant time to focus on interpretation and strategic insights.”
Dr. Alex FeldmeyerSensory Manager, Mane “Aigora's thorough knowledge of sensory science and analytics resulted in a dashboard that exceeded our expectations - more comprehensive and data-driven than originally intended.”
Julia TyrpinSensory Science Director, Griffith Foods “The platform Aigora built for us has reduced our analysis time from days to minutes, while allowing us to retain full control. They provide expert advice on industry best practices, ensuring we deliver results with confidence and don't fall behind.”
Carl GrahamSensory Scientist, BAT “Aigora's team demonstrated strong expertise, providing clear guidance while remaining flexible to our needs. The outcome has been of great value, giving us new ways to leverage our data and strengthen our decision-making.”
Yoan GoupilSensory & Consumer Insights Scientist, DSM-Firmenich
Let's talk about what AI can do for your team
A 30-minute walkthrough of Theus with our team, focused on your own research questions.



