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Your team knows the science. We bring the AI.

Turn trusted research into memory, foresight, and decisions your team can use.

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Recognition and reach

Published or presented with General Mills, PepsiCo, Danone, Symrise, Kenvue, GSK, Diageo, and DSM-Firmenich.

50+

Peer-reviewed publications

60+

Years combined experience

4

Published books

Stop guessing. Know what you know.

Watch THEUS turn fragmented consumer research into one governed, source-traceable Research Base in 96 seconds: contradictions kept visible, evidence gaps found and filled under review, and synthetic experiments grounded in your own facts. Private and secure, and never used to train a model.

Dr. Evelyn Reed and Dr. Theodore Sinclair are fictional personas. The film and interface scenes illustrate how THEUS works.

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THEUS, Forethought, and Decision Systems

Three products move trusted research from memory to foresight to decisions. Education and the AI Toolkit give teams a practical way to start.

Memory

THEUS

Ask questions across reports and study data, compare findings, and trace every answer back to its source page.

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Foresight

Forethought

Simulate product, claim, and category decisions before fieldwork with synthetic panels grounded in your cited evidence.

Explore Forethought

Decision

Decision Systems

Deploy custom models, dashboards, copilots, and workflows that fit how your team already works. You keep the capability, not just a one-off deliverable.

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Selected work

THEUS is used by consumer insights teams at several Fortune 500 companies. We describe engagements without naming them; confidentiality is part of the service.

Research retrieval without the specialist bottleneck

Dashboard navigation made routine research retrieval dependent on specialist support.

The architecture we designed translates natural-language questions into SQL, supports conversational dataset refinement, and exports the active result set to Excel.

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One knowledge layer for data and reports

Structured study data and unstructured reports couldn't be explored together in one governed view.

The knowledge layer we designed correlates structured sensory data with PDF reports, tasting notes, and external literature while preserving source attribution.

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Workshops that trace every answer to its source

Cross-functional teams needed one shared, source-linked evidence base for a focused research question.

A two-hour cross-functional workshop queries an indexed report set, and each retrieved answer links back to the source page.

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Built for the teams that shape products

Published or presented with General Mills, PepsiCo, Danone, Symrise, Kenvue, GSK, Diageo, and DSM-Firmenich.

Consumer packaged goods research

CPG & Food

Fragrance and beauty consumer testing

Fragrance & Beauty

Food science sensory analysis

Food Science

Biotech and health consumer research

Biotech & Health

From Measurement to Meaning

AI cannot replicate human sensory judgment. Our guide explains why sensory science becomes more essential as AI adoption accelerates.

“The future is not AI versus panels. It is AI-elevated sensory science: models do the combinatorics; humans do the sense-making.”

-- Dr. John Ennis, PhD

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What people say

In their own words, from the researchers we work alongside.

  • “Aigora automated our dynamic PowerPoint production with numerous tables and charts, saving us significant time to focus on interpretation and strategic insights.”

    Dr. Alex FeldmeyerSensory Manager

  • “Aigora's thorough knowledge of sensory science and analytics resulted in a dashboard that exceeded our expectations - more comprehensive and data-driven than originally intended.”

    Julia TyrpinSensory Science Director

  • “The platform Aigora built for us has reduced our analysis time from days to minutes, while allowing us to retain full control. They provide expert advice on industry best practices, ensuring we deliver results with confidence and don't fall behind.”

    Carl GrahamSensory Scientist

  • “Aigora's team demonstrated strong expertise, providing clear guidance while remaining flexible to our needs. The outcome has been of great value, giving us new ways to leverage our data and strengthen our decision-making.”

    Yoan GoupilSensory & Consumer Insights Scientist

Let's talk about what AI can do for your team

A 30-minute walkthrough of THEUS with our team, focused on your own research questions.

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