Free live masterclass
From Research Reports to Boardroom Story
An AI masterclass for insights and marketing teams. Marketing has come to the insights team with a request: build us a category story for a leadership presentation, and do it in days. Watch the complete workflow, live, on August 13.
Choose your session
Choose one session, then complete the required fields.
- 9:30 AM EDT, morning session
- 4:00 PM EDT, afternoon session
- Both sessions are the same one-hour live show, and both are recorded.
- Free for consumer science, insights, and marketing teams.
About this masterclass
Last year, consumer scientists from around the world joined our free masterclass on AI and consumer science. This year, the story continues. Marketing has come to the insights team with a request: build us a category story for a leadership presentation, and do it in days.
In this one-hour live masterclass, Dr. John Ennis and Dr. Vanessa Rios de Souza show the complete workflow. You will watch real research reports become a governed knowledge base, with every extracted fact linked to its source page. You will see a marketer explore that knowledge base in plain language, get evidence-backed answers with clickable citations, and export a presentation-ready deck. We close with a look at synthetic consumer panels: how simulated consumers can probe the gaps in your knowledge before you invest in fieldwork.
Two live sessions on August 13, 9:30 AM and 4:00 PM US Eastern. Both are the same show. Register for the time that fits your day.
What you will learn
- How to turn a shelf of PDF and PowerPoint study reports into a searchable, source-cited knowledge base.
- How marketing teams can self-serve insights from consumer research without misquoting it, with every answer traceable to a source page.
- How to go from questions to a finished presentation deck, exported to PowerPoint.
- Where synthetic consumer panels fit: probing knowledge gaps before fieldwork, not replacing it.
- The guardrails that keep AI answers grounded in evidence: provenance, citation, and a hard boundary between real studies and synthetic output.
What you will see
Build the knowledge base. Real study reports go in. A governed, source-linked knowledge base comes out.
Ask it anything. Plain-language questions get evidence-backed answers, each citation one click from its source page.
Export the deck. Pinned insights become a presentation-ready deck you can finish in PowerPoint.
Your presenters
Dr. John Ennis
CEO & AI Pioneer
With over 30 years in sensory science, a PhD in Mathematics, and a postdoctoral focus on AI, Dr. Ennis is regarded as the world's foremost authority on applying artificial intelligence to sensory and consumer science. Author of 50+ publications and 4 books. He has shaped R&D capabilities at Fortune 500 companies globally.
Dr. Vanessa Rios de Souza
Director of Client Solutions
An acclaimed speaker and prolific researcher with 70+ scientific publications, Dr. Rios de Souza co-authored 'Data Science for Sensory and Consumer Scientists.' She combines deep technical expertise with practical insight to guide companies through their AI adoption journey.