Make sense of every study, and see what you’re missing.

Theus (Twin Human Experience Understanding System) is a research memory platform for sensory and consumer science. It processes your historical research (PDFs, tables, transcripts, panel results, sensory profiles) through a four-stage pipeline into a governed Research Base of atomic facts with page-level citations. In Expert, Dr. Sinclair answers questions across studies and surfaces contradictions and gaps. In Panel, Dr. Reed moderates a synthetic consumer discussion on the same evidence. Both personas are fictional.

A general assistant reads passages and writes a plausible summary. Theus keeps study design, method, sample, and statistical qualifiers attached to each fact, shows where studies disagree, says when the evidence cannot support a conclusion, and is designed to attach Fact IDs with page-level citations for inspection. Outputs still require human review.

Theus Lite is for sharing your work: presentations, reports and decks that land with your team, other teams and executives. Theus Pro adds analysis and intelligence, with your own research as a searchable knowledge base, public data, social media and open-ended responses. Theus Enterprise builds one knowledge base from your whole company's research, shared across your team. The plans page compares them side by side.

No. Theus is built for exploration and knowledge discovery, not definitive market validation. Use it to find what your studies already show, spot the gaps worth investigating, and sharpen a concept before you spend on fieldwork. Panel output is a modeled hypothesis and never becomes an empirical fact.

Aigora is in final preparation for its independent SOC 2 Type II examination. Current deployments inherit controls from Vercel and Neon. Default workspaces are ephemeral (24-hour cache) unless durable storage is enabled by an organization admin. Avatars expire after 72 hours, and sign-in uses Google or Microsoft (OAuth), passkeys, email codes, or passwords, with OAuth-only as an option. Client data is not used to train foundation models.

A four-stage multimodal pipeline (normalize, visual understanding, extract, validate) reads each page as text and image together. Charts are interpreted, statistical notation is preserved, and sensory metrics are extracted with their context. A page typically yields 20 to 30 atomic facts, each with a page-level citation you can verify.

Theus is built by Aigora, a company founded in 2019 by Dr. John Ennis, a mathematician with 30+ years in sensory and consumer science, 50+ peer-reviewed publications, and 4 published books. Theus is in use by leading sensory and consumer insights companies. Aigora has also published or presented with leading CPG and ingredients organizations.

Theus is the Memory layer; Forethought is the Foresight layer. Theus turns your research into a cited, traceable evidence base. Forethought then builds synthetic consumer panels on that evidence and simulates a category appraisal before you commission fieldwork. With Theus in place, a Forethought panel anchors against your actual evidence, so the personas sound like your category and the attribute structure reflects what your real panels have already shown.