THEUS

THEUS turns decades of proprietary research into strategic infrastructure with traceable, explainable outputs designed for human review. Built on Google's Agent Development Kit, supported insights link back to source provenance in your data.

Aigora is SOC 2 compliant: we follow SOC 2 practices, and our infrastructure providers are SOC 2 certified. Our own independent Type II examination is in progress. The report has not yet been issued.
Ephemeral by default (24-hour cache); durable storage requires organization administrator opt-in.
Client data is not used to train foundation models.

The demo runs live on your own data.

Priced around your deployment

THEUS is priced per deployment rather than per download. Scope depends on how much research you bring, how many people build on the Research Base versus read from it, and the governance and security your organization requires. Talk to us and we will size it with you.

Talk to us

Founding Partner enrollment is open to a small number of companies and closes soon.

Knowledge Exploration, Real Insights

Years of research trapped in PDFs nobody can search. New fieldwork that costs $50K+ and takes months. THEUS turns decades of proprietary data into traceable, decision-ready intelligence with AI-powered knowledge agents.

THEUS Research Hub interface showing two AI assistants: Dr. Evelyn Reed (Social Explorer for conversational knowledge exploration) and Dr. Theodore Sinclair (Knowledge Explorer for cross-study synthesis)

Two ways to explore: Generate new insights with Dr. Reed or analyze existing knowledge with Dr. Sinclair

Dr. Evelyn Reed and Dr. Theodore Sinclair are fictional personas. The film and interface scenes illustrate how THEUS works.

Open THEUS

Founding Partner Program

Join THEUS as a Founding Partner and turn your research function into strategic AI infrastructure. THEUS is used by consumer insights teams at several Fortune 500 companies.

Preview of the THEUS Founding Partner interactive deck

Use the live Reveal.js deck for executive conversations.

Open the full THEUS Founding Partner presentation in the browser for a clearer story, stronger product proof, and a cleaner executive walkthrough. Keep the PDF as a fallback for offline sharing.

Includes the dormant-data problem, Theodore and Evelyn product proof, trust framing, and the Founding Partner offer.

Designed for VPs of Insights, Global Sensory Leads, and Innovation leaders evaluating strategic capability build-out.

Open the deck Download PDF

Open the interactive deck on mobile for the clearest walkthrough. Download the PDF when you need an offline copy.

Not Another AI Tool. A Research Platform

Built on purpose-built research methodology, not generic enterprise AI. THEUS creates data-grounded knowledge agents with bidirectional modeling for traceable knowledge exploration.

Data-Grounded Knowledge Agents

THEUS builds knowledge agents that retrieve from and are grounded in your institutional research, including surveys, panel results, and sensory profiles. Product and consumer knowledge stay connected for bidirectional insight. Client data is not used to train foundation models.

Extract, Synthesize, Supplement, Explore

Cross-study synthesis, research gap analysis, hypothesis exploration, knowledge visualization, and institutional memory retrieval help teams examine their evidence before commissioning new work.

Traceable, Decision-Ready Intelligence

Supported outputs are designed to attach Fact IDs with page-level citations so teams can inspect sources. Pin insights, generate visualizations, and build evidence trails under human review. Outputs can still be incomplete or wrong.

How THEUS Works

Four steps from historical data to actionable insights

Extract Knowledge

Ingest historical research (PDFs, surveys, panel results, sensory profiles) through a 4-stage pipeline that produces 20-30 atomic facts per page with full statistical context and source provenance.

Synthesize Across Studies

Detect patterns, contradictions, and gaps across your entire research base. Dr. Sinclair connects findings that span years, categories, and methodologies into coherent insights.

Pressure-Test Through Dialogue

Explore hypotheses through conversational interaction with data-grounded knowledge agents. Dr. Reed facilitates structured dialogues that pressure-test ideas before committing to new fieldwork. When the archive runs thin, THEUS supplements it with cited research from public sources.

Explore and Decide

Supported findings are designed to link back to a specific Fact ID with page-level citations. Pin insights, generate visualizations, and build stakeholder-ready evidence trails under human review.

THEUS Social Explorer transcript showing data-grounded knowledge agents exploring research questions through structured conversational dialogue

The Social Explorer

Dr. Evelyn Reed

Conversational Knowledge Exploration

Data-Grounded Conversational Agents
Knowledge agents are built from actual behavioral data (surveys, panel results, purchase data, and sensory profiles), ensuring conversations are anchored in real evidence rather than generic AI responses.
Structured Dialogue Methodology
Conversations follow established research protocols with domain-specific vocabulary. A dedicated facilitator agent guides exploration, probing for deeper context and surfacing contradictions.
Hypothesis Pressure-Testing
Explore how concepts, messages, and product attributes might land before committing to expensive fieldwork. Supported responses are designed to link back to the evidence base so teams can inspect the grounding behind each reaction. Human review remains required.

The Knowledge Explorer

Dr. Theodore Sinclair

Your Domain-Expert AI Analyst

Cross-Study Synthesis
Find patterns across multiple studies. Identify gaps. Generate hypotheses grounded in everything your company already knows.
Research Design Support
Design new studies informed by historical findings. Dr. Sinclair flags when questions exceed available data.
Whiteboard Visualization
Explain findings to stakeholders with AI-generated schematics, presentation-ready diagrams for executive briefings.
Traceable Truth
Supported outputs are designed to cite a specific Fact ID with page-level sources. Pin insights, then Explain for grounded reasoning. Human review remains required.

Built for Regulated Environments

Explainability and traceability aren't afterthoughts. They're the foundation. Supported insights are designed to link back to sources so teams can inspect evidence under human review.

Feature	THEUS Specification
Ephemeral by default	Default ephemeral workspaces use a 24-hour cache unless durable storage is explicitly enabled.
TKB Format	A four-stage multimodal pipeline normalizes, interprets, extracts, and validates source material with statistical context.
Isolation	Tab-scoped context supports distinct projects in parallel tabs without sharing their working context.
No Training	Client data is not used to train foundation models.
Google ADK	Built on Google's Agent Development Kit with dedicated research agents that follow configured research protocols.

Ephemeral by default

Default ephemeral workspaces use a 24-hour cache unless durable storage is explicitly enabled.

TKB Format

A four-stage multimodal pipeline normalizes, interprets, extracts, and validates source material with statistical context.

Isolation

Tab-scoped context supports distinct projects in parallel tabs without sharing their working context.

No Training

Client data is not used to train foundation models.

Google ADK

Built on Google's Agent Development Kit with dedicated research agents that follow configured research protocols.

From Research to Boardroom in Seconds

Ask Dr. Sinclair to visualize any finding, and frontier image generation creates presentation-ready schematics that communicate complex insights to senior management.

AI-generated whiteboard schematic by THEUS Dr. Sinclair showing texture drivers in protein shake consumer preferences, a presentation-ready visualization created from uploaded research data in approximately 20 seconds

Generated from prompt:

"Visualize the key drivers of protein shake preference from our category study"

Generated in ~20 seconds

Abstract illustration representing THEUS enterprise security

Built for Enterprise Trust

Aigora is SOC 2 compliant: we follow SOC 2 practices, and our infrastructure providers are SOC 2 certified. Our own independent Type II examination is in progress. The report has not yet been issued.
Inherited controls from Vercel and Neon
Client data is not used to train foundation models.
Default ephemeral workspaces use a 24-hour cache unless durable storage is explicitly enabled.
OAuth-only authentication through Google and Microsoft.
GDPR and CCPA data-rights review available during procurement.

AI governance View Trust Center

Domain Expertise Meets Frontier AI

THEUS is powered by Aigora. Trusted by consumer insights teams at several Fortune 500 companies since 2019.

Dr. John Ennis

Founder & CEO, Aigora

30+ years in sensory and consumer science
PhD in Mathematics, postdoctoral research in computational neuroscience
50+ peer-reviewed articles and 4 published books
"Researcher of the Future" award (Food Quality and Preference, 2013)

Powered by Aigora

Enterprise-grade research infrastructure

Aigora brings deep domain expertise in sensory and consumer science to AI-powered research infrastructure. Trusted by consumer insights teams at several Fortune 500 companies since 2019.

Trusted by consumer insights teams at several Fortune 500 companies since 2019.
Purpose-built for consumer insights teams
Domain expertise encoded into every feature

Visit the Aigora homepage

Key Concepts

The terminology behind THEUS and Knowledge Exploration

Knowledge Exploration: A methodology for extracting, synthesizing, supplementing, and exploring institutional research knowledge using AI-powered agents. Teams query decades of proprietary data in seconds, with every finding traceable to the source document and page.
Knowledge Agent: An AI-powered analytical agent that retrieves from and is grounded in institutional data (surveys, panel results, purchase history, sensory profiles) rather than generic training data. THEUS knowledge agents provide grounded, inspectable answers anchored in your organization's evidence base. Client data is not used to train foundation models.
Bidirectional Knowledge Modeling: THEUS's approach of connecting product attribute knowledge and consumer response knowledge, surfacing how changes in one domain affect the other across your research history.
TKB (THEUS Knowledge Base): A proprietary file format created by a 4-stage multimodal pipeline (Normalize, Visual Understanding, Extract, Validate) that generates 20–30 atomic facts per page with full statistical context and source provenance.
Social Knowledge Exploration: A method of exploring institutional knowledge through structured conversational dialogue with data-grounded agents, enabling teams to pressure-test hypotheses and explore how concepts, messages, and product attributes interact with consumer evidence.

Frequently Asked Questions

What is THEUS and how does it work?

THEUS (Twin Human Experience Understanding System) is an AI-powered knowledge management platform built on Google's Agent Development Kit (ADK). It ingests your historical research (PDFs, surveys, panel results, sensory profiles) through a 4-stage pipeline that extracts atomic facts with page-level citations. Two AI assistants, Dr. Sinclair (Knowledge Explorer) and Dr. Reed (Social Explorer), then help teams synthesize, supplement, and explore that knowledge with full traceability.

How is THEUS different from prompting ChatGPT with research documents?

THEUS uses data-grounded knowledge agents that retrieve from and are grounded in your institutional research, not generic AI responses. It features bidirectional knowledge modeling (connecting product and consumer knowledge), methodological rigor built by scientists with 30+ years in sensory research, and evidence architecture designed to attach Fact IDs with page-level citations for inspection. Outputs still require human review. Generic AI produces plausible-sounding answers without provenance.

What is THEUS security posture?

Aigora is SOC 2 compliant: we follow SOC 2 practices, and our infrastructure providers are SOC 2 certified. Our own independent Type II examination is in progress. The report has not yet been issued. Current deployments inherit controls from Vercel and Neon. Default workspaces are ephemeral (24-hour cache) unless durable storage is enabled by an organization admin. Avatars expire after 72 hours, and authentication is OAuth-only through Google and Microsoft. Client data is not used to train foundation models.

What can teams do with THEUS?

THEUS enables cross-study synthesis, research gap analysis, hypothesis exploration through conversational dialogue, knowledge visualization, and institutional memory retrieval. Teams can query decades of research in seconds, identify what the organization knows and where new fieldwork has the highest value, and build stakeholder-ready evidence trails.

What is a TKB file and how does knowledge ingestion work?

TKB (THEUS Knowledge Base) is a proprietary format created by a 4-stage multimodal pipeline: Normalize, Visual Understanding, Extract, and Validate. This pipeline processes uploaded research documents (up to 25MB) and generates 20–30 atomic facts per page with full statistical context, enabling grounded, traceable AI responses with page-level citations.

Who built THEUS?

THEUS is built by Aigora, a company founded in 2019 by Dr. John Ennis, a mathematician with 30+ years in sensory and consumer science, 50+ peer-reviewed publications, and 4 published books. THEUS is used by consumer insights teams at several Fortune 500 companies. Aigora has also published or presented with leading CPG and ingredients organizations.

How does THEUS relate to Forethought?

THEUS is the Memory layer; Forethought is the Foresight layer. THEUS turns your research into a cited, traceable evidence base. Forethought then builds synthetic consumer panels on that evidence and simulates a category appraisal before you commission fieldwork. With THEUS in place, a Forethought panel anchors against your actual evidence, so the personas sound like your category and the attribute structure reflects what your real panels have already shown.

From Question to Insights in Under 20 Minutes

Extract, synthesize, and explore decades of institutional research knowledge in seconds. THEUS delivers enterprise-grade knowledge exploration with full audit trails and page-level citations.

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