Case Studies
Technical engagements with major CPG research teams. Each case shows the problem we solved and the system or analysis we delivered, with client names and category details held in confidence.
Expert transcripts turned into a quantitative product map
- Organization scope
- A major CPG company
- Evidence type
- Delivered analysis
What changed
The team left with a scored product matrix, a multi-dimensional map from those scores, and a product set chosen to cover the space for the consumer test.
Automated sensory panel preparation and reporting
- Organization scope
- A major CPG company
- Evidence type
- Delivered system
What changed
Panel requests now enter in structured form, run through the team operating rules, and leave as stakeholder reporting without the daily copy-paste path.
One dashboard for many study types
- Organization scope
- A major CPG company
- Evidence type
- Delivered system
What changed
Study intake, statistics, and editable brand-formatted exports now sit on one shared dashboard, and the team can add studies without a vendor engineering ticket each time.
Many studies reduced to one hedonic map
- Organization scope
- A major CPG company
- Evidence type
- Delivered analysis
What changed
Finished studies now feed one source-linked brief and a hedonic map, with target regions written so internal teams and formulation partners aim at the same place.
Consumer-study design checked before fielding
- Organization scope
- A major CPG company
- Evidence type
- Delivered method
What changed
Sample size, product coverage, and questionnaire choices were settled in a locked field package before any field spend moved.
Plain-language access to structured research data
- Organization scope
- A major CPG company
- Evidence type
- System design
What the design supports
The designed path turns a research question into SQL, keeps a working dataset that follow-up dialogue can reshape, and exports the active result set without another specialist ticket.
Dashboard for virtual prototyping
- Organization scope
- A major CPG company
- Evidence type
- Delivered system
What changed
Researchers can compare prototypes, predict supported consumer measures from analytical or sensory inputs, explore input-response relationships, and export editable presentation output from one dashboard.
Complex portfolio rules moved out of spreadsheets
- Organization scope
- A major CPG company
- Evidence type
- Delivered system
What changed
The portfolio rule hierarchy now runs in an automated pipeline, and stakeholders can inspect the logic in an audit interface before production runs.
One knowledge layer for data and reports
- Organization scope
- A major CPG company
- Evidence type
- System design
What the design supports
The designed layer joins structured research data with reports and notes, and keeps source attribution on every synthesized answer.
Workshops that send every answer back to its source
- Organization scope
- A repeatable workshop method for research teams
- Evidence type
- Working method
How the method works
In a two-hour session, the room works from one indexed report set, and every answer links back to its source page.
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