Case Studies
Technical engagements with major CPG research teams. Each case shows the problem we solved and the system or analysis we delivered, with client names and category details held in confidence.
Enterprise research
Expert transcripts turned into a quantitative product map
We converted the transcript archive into a scored product matrix, built a multi-dimensional map from those scores, and chose a product set that covers the space for the consumer test.
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Enterprise research
Automated sensory panel preparation and reporting
We delivered a workflow that takes structured intake, applies the team operating rules, and produces stakeholder reporting without the daily copy-paste path.
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Enterprise research
One dashboard for many study types
We delivered a research operations dashboard on a shared database. The team can validate study intake, run statistics, export editable brand-formatted reports, and reuse historical studies for later product questions.
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Enterprise research
Many studies reduced to one hedonic map
We pulled the existing research into a source-linked brief, ran a research-informed simulation into a hedonic map, and wrote the target regions in language formulation partners can use.
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Enterprise research
Consumer-study design checked before fielding
We used the client knowledge base and research-informed simulation to check sample size, product coverage, and questionnaire design before the study went to field.
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Enterprise research
Plain-language access to structured research data
We designed a natural-language layer that turns research questions into SQL, lets users refine the active dataset in follow-up dialogue, and exports the current result set for later analysis.
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Enterprise research
Dashboard for virtual prototyping
The delivered dashboard compares prototypes, predicts consumer targets from analytical or sensory inputs, supports virtual prototyping, and exports editable presentation reports.
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Enterprise research
Complex portfolio rules moved out of spreadsheets
We put the rule hierarchy into an automated pipeline with an audit interface, so stakeholders can check the logic before production runs.
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Enterprise research
One knowledge layer for data and reports
We designed a knowledge layer that joins structured research data with reports and notes, and keeps source attribution on every synthesized answer.
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Enterprise research
Workshops that send every answer back to its source
In a two-hour workshop, the room queries an indexed report set together, and each answer links back to the source page.
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