Enterprise research
Dashboard for virtual prototyping
A major CPG company
The delivered dashboard compares prototypes, predicts consumer targets from analytical or sensory inputs, supports virtual prototyping, and exports editable presentation reports.
The situation
Researchers needed one place to compare prototypes, predict consumer targets, and export editable reports from model output.
The delivered system is a modeling workbench, not a slide deck. Researchers place prototypes in the modeled product set, compute supported consumer measures from analytical or sensory inputs, explore response surfaces, and leave with editable presentation output.
The approach
Compare prototypes
Researchers place new prototypes beside the products already represented in the model.
Predict consumer targets
Analytical or sensory inputs drive the consumer measures the model supports.
Explore and report
Virtual prototyping tools show input-response relationships and compile results into editable presentation output.
System shape
What we delivered
- Prototype comparison against the modeled product set
- Consumer-target prediction from analytical or sensory inputs
- Virtual prototyping controls for input-response exploration
- Editable presentation export from the active analysis
Technical pieces
What changed
Researchers can compare prototypes, predict supported consumer measures from analytical or sensory inputs, explore input-response relationships, and export editable presentation output from one dashboard.
About this case study
This case documents the dashboard as delivered: prototype comparison, consumer-target prediction, virtual prototyping, and editable report export. Client specifics stay confidential.
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