
Roberto Salas - Plan the Plan
"In this episode, I’m speaking with Roberto Salas, a Global Consumer and Sensory Insights Executive based out of Princeton, New Jersey. With over two decades in the FMCG industry, his career has spanned the globe—starting in Mexico and taking him through South Africa, the UK, Latin America, and eventually to his current work at IFF. We had a fantastic conversation about bridging technical sensory science with deep consumer understanding, and how he translates complex human behavior into actionable commercial growth strategies. Please join me in welcoming Roberto Salas











