From Research Reports to Boardroom Story
An AI Masterclass for Sensory and Consumer Insights Leaders
The live sessions have passed. The recording and materials will be ready next week. Register and we'll email them to you.
Taught live on August 13 by
Dr. John EnnisCEO & AI Pioneer
Dr. Vanessa Rios de SouzaDirector of Client Solutions
- Turn a shelf of studies into answers your marketing colleagues can use the same day.
- Build two reports from one analysis: a deck marketing can act on and a brief senior management will read.
- Deliver decks and briefings so sharp your colleagues wonder where you found the time.
Recorded August 13 · Free · Recording and materials ready next week
Register free at aigora.ai/register to get the recording and materials.
About this masterclass
Last year, consumer scientists from around the world joined our free masterclass on AI and consumer science. This year, the story continues. Marketing has come to the insights team with a request: build us a category story for a leadership presentation, and do it in days.
In this one-hour masterclass, Dr. John Ennis and Dr. Vanessa Rios de Souza show the complete workflow. You will watch real research reports become a governed knowledge base, with every extracted fact linked to its source page. You will see a marketer explore that knowledge base in plain language, get evidence-backed answers with clickable citations, and export a presentation-ready deck. We close with a look at synthetic consumer panels: how simulated consumers can probe the gaps in your knowledge before you invest in fieldwork.
Both live sessions ran on August 13. The recording and materials are in production and will be ready next week. Register and we'll email them to you as soon as they're out.
What you will learn
- How to turn a shelf of PDF and PowerPoint study reports into a searchable, source-cited knowledge base.
- How marketing teams can self-serve insights from consumer research without misquoting it, with every answer traceable to a source page.
- How to go from questions to a finished presentation deck, exported to PowerPoint.
- Where synthetic consumer panels fit: probing knowledge gaps before fieldwork, not replacing it.
- The guardrails that keep AI answers grounded in evidence: provenance, citation, and a hard boundary between real studies and synthetic output.
What you will see
Build the knowledge base. Real study reports go in. A governed, source-linked knowledge base comes out.
Ask it anything. Plain-language questions get evidence-backed answers, each citation one click from its source page.
Export the deck. Pinned insights become a presentation-ready deck you can finish in PowerPoint.
Your presenters
Dr. John Ennis
CEO & AI Pioneer
With over 30 years in sensory science, a PhD in Mathematics, and a postdoctoral focus on AI, Dr. Ennis is regarded as the world's foremost authority on applying artificial intelligence to sensory and consumer science. Author of 50+ publications and 4 books. He has shaped R&D capabilities at Fortune 500 companies globally.
Dr. Vanessa Rios de Souza
Director of Client Solutions
An acclaimed speaker and prolific researcher with 70+ scientific publications, Dr. Rios de Souza co-authored 'Data Science for Sensory and Consumer Scientists.' She combines deep technical expertise with practical insight to guide companies through their AI adoption journey.
Get the recording and materials
The live sessions have passed. The recording and materials will be ready next week. Register and we'll email them to you.
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