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From Research Reports to Boardroom Story

Watch how consumer insights teams can turn research reports into a source-cited knowledge base, answer marketing questions, and build a presentation-ready story.

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Recorded August 13, 2026For sensory, consumer insights, and marketing teams

Presented by

Dr. John EnnisCEO & AI Pioneer

Dr. Vanessa Rios de SouzaDirector of Client Solutions

  • Turn a shelf of studies into answers marketing colleagues can use.
  • Trace every AI-assisted answer back to the source material.
  • Move from evidence to a presentation-ready boardroom story.

About the webinar

Dr. John Ennis and Dr. Vanessa Rios de Souza walk through a practical workflow for turning research reports into a governed knowledge base. The session follows evidence from its source to an answer that marketing can use, then into a presentation for leadership.

The webinar also covers synthetic consumer panels as a way to examine gaps in existing knowledge before deciding what to test in the field.

What you will learn

  • How to organize PDF and PowerPoint reports into a searchable knowledge base.
  • How marketing teams can ask questions in plain language without losing the connection to source evidence.
  • How selected insights can become a presentation deck for senior stakeholders.
  • Where synthetic consumer panels can help probe knowledge gaps before fieldwork.
  • Which guardrails help keep real study findings separate from synthetic output.

Your presenters

Dr. John Ennis

Dr. John Ennis

CEO & AI Pioneer

With over 30 years in sensory science, a PhD in Mathematics, and a postdoctoral focus on AI, Dr. Ennis is regarded as the world's foremost authority on applying artificial intelligence to sensory and consumer science. Author of 50+ publications and 4 books. He has shaped R&D capabilities at Fortune 500 companies globally.

Dr. Vanessa Rios de Souza

Dr. Vanessa Rios de Souza

Director of Client Solutions

An acclaimed speaker and prolific researcher with 70+ scientific publications, Dr. Rios de Souza co-authored 'Data Science for Sensory and Consumer Scientists.' She combines deep technical expertise with practical insight to guide companies through their AI adoption journey.

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