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THEUS in 96 seconds

The public THEUS product page.

Inside the 96-second film

Cross-study synthesis
Research design support
Traceable truth

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THEUS product film

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Case studies

How research teams put the work into practice.

Case study
Expert transcripts turned into a quantitative product map
We converted the transcript archive into a scored product matrix, built a multi-dimensional map from those scores, and chose a product set that covers the space for the consumer test.
Case study
Automated sensory panel preparation and reporting
We delivered a workflow that takes structured intake, applies the team operating rules, and produces stakeholder reporting without the daily copy-paste path.
Case study
One dashboard for many study types
We delivered a research operations dashboard on a shared database. The team can validate study intake, run statistics, export editable brand-formatted reports, and reuse historical studies for later product questions.
Case study
Many studies reduced to one hedonic map
We pulled the existing research into a source-linked brief, ran a research-informed simulation into a hedonic map, and wrote the target regions in language formulation partners can use.
Case study
Consumer-study design checked before fielding
We used the client knowledge base and research-informed simulation to check sample size, product coverage, and questionnaire design before the study went to field.
Case study
Plain-language access to structured research data
We designed a natural-language layer that turns research questions into SQL, lets users refine the active dataset in follow-up dialogue, and exports the current result set for later analysis.
Case study
Dashboard for virtual prototyping
The delivered dashboard compares prototypes, predicts consumer targets from analytical or sensory inputs, supports virtual prototyping, and exports editable presentation reports.
Case study
Complex portfolio rules moved out of spreadsheets
We put the rule hierarchy into an automated pipeline with an audit interface, so stakeholders can check the logic before production runs.
Case study
One knowledge layer for data and reports
We designed a knowledge layer that joins structured research data with reports and notes, and keeps source attribution on every synthesized answer.
Case study
Workshops that send every answer back to its source
In a two-hour workshop, the room queries an indexed report set together, and each answer links back to the source page.

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THEUS

The public THEUS product page.

Course

The AI Amplified Scientist

A new cohort is now enrolling. Spots are limited. Classes start September 22, 2026. The cohort uses the same 10-week live format, weekly office hours, and recorded lectures.

Explore the AI course

AI for sensory and consumer science: the course in 79 seconds

Unsure which of these fits your situation? A 30-minute conversation is usually faster.

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Practical AI resources for sensory and consumer research

Articles

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Articles

AI glossary

AI in sensory science

Glossary print companion

Sensometrics 2026

Data science for sensory

AI governance

Watch & listen

THEUS in 96 seconds

Inside the 96-second film

More to watch and hear

AigoraCast

IFP workshop

Free masterclass

August masterclass

AI course

Case studies

Expert transcripts turned into a quantitative product map

Automated sensory panel preparation and reporting

One dashboard for many study types

Many studies reduced to one hedonic map

Consumer-study design checked before fielding

Plain-language access to structured research data

Dashboard for virtual prototyping

Complex portfolio rules moved out of spreadsheets

One knowledge layer for data and reports

Workshops that send every answer back to its source

Tools & demos

Project consultation

THEUS

The AI Amplified Scientist

Unsure which of these fits your situation? A 30-minute conversation is usually faster.