John Ennis is a leading expert in sensory science and consumer research, with extensive experience in statistical analysis and product development methodologies.
Hank Margolis joins AigoraCast to discuss building Zevia, improving formulations, earning trust, and staying open to changes in the beverage market.
Welcome to AigoraCast. Conversations with industry experts on how new technologies are impacting sensory and consumer science.
Hi, I'm Dr. John Ennis, CEO at Aigora. In this episode, I enjoyed speaking with Thorsten Guksch from SAM Sensory and Consumer Research. We talked about what happens when sensory science meets modern data science, focusing on how machine learning turns open-ended consumer language into structured sensory information, and why multisensory measurement captures product experience that a single-sense test misses. I hope you enjoy this conversation as much as I did, and remember to subscribe to AigoraCast to hear more conversations like this one in the future!
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