Decide what to test next.
Forethought builds synthetic consumer panels grounded in your own cited evidence, designed to associate scores and quotes with source material for human review. Watch the two-minute overview, then talk to us about your category.
What Forethought does
Grounded and traceable
Panels are built on your own cited evidence base, so scores and quotes are designed to link back to source material instead of a black box. Human review remains required.
Real, credited science
Consumers and products are mapped with Landscape Segmentation Analysis, developed at The Institute for Perception and made available through the Aigora partnership. Forethought is the work of Dr. John Ennis, PhD.
A map you can act on
One shared space shows segments, optima, and the white space where demand exists and no product sits yet. Outputs are hypotheses that decide which fieldwork to run, not a replacement for it.
See where Forethought fits your category.
Tell us about your category, candidate set, and timeline, and we will walk you through how Forethought would approach it.