Decide what to test next.
Forethought builds synthetic consumer panels grounded in your own cited evidence, so every score and every quote traces to a source. Watch the two-minute overview, then talk to us about your category.
What Forethought does
Grounded and traceable
Panels are built on your own cited evidence base, so every score and every quote traces back to a source instead of a black box.
Real, credited science
Consumers and products are mapped with Landscape Segmentation Analysis, developed at The Institute for Perception and made available through the Aigora partnership. Forethought is the work of Dr. John Ennis, PhD.
A map you can act on
One shared space shows segments, optima, and the white space where demand exists and no product sits yet. Outputs are hypotheses that decide which fieldwork to run, not a replacement for it.
See where Forethought fits your category.
Tell us about your category, candidate set, and timeline, and we will walk you through how Forethought would approach it.