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Pricing & Engagement

Transparent pricing across every tier.

From a $797 self-serve recordings purchase to a $2M+ multi-year enterprise bundle. Same team, same methods, sized to the budget you have.

Warm abstract illustration of ascending tiers, suggesting a pricing ladder from self-serve to enterprise

01 · Under $5,000 · Credit card · No call required

Storefront. Buy now.

Self-serve education and tools for individuals or teams who want to start fast. Everything in this section can be purchased without talking to us. Returning students get 50% off.

Course Recordings

AI Course Cohort 1 Recordings

$797

one-time

All 10 Cohort 1 sessions and supporting materials, ready to watch on your schedule.

  • 10 full session recordings
  • Full transcripts for every session
  • 12 weeks of office hours notes
  • 9 session deck PDFs
  • Master Datakit (12 mock report PDFs)
  • 2 production-ready meta-prompts
  • Completion certificate

AI Toolkit

Aigora AI Toolkit

$1,000

per year

A curated set of tools that turn AI from a chat box into a workflow.

  • Slide-maker
  • Image-maker
  • Slide-swapper
  • Document parser
  • Chart beautification
  • Annual updates included
  • Free for AI Course enrollees
Most popular

Recordings + Toolkit Bundle

Best value bundle

$1,297

one-time, saves $500

All Cohort 1 recordings plus a full year of the AI Toolkit. The fastest path to self-serve AI fluency.

  • Everything in Course Recordings
  • One year of the AI Toolkit
  • Saves $500 vs separate purchase
  • Same completion certificate
  • Annual toolkit updates included

AI Course (Live)

AI Course, Full

$2,297

both parts, saves $497

10-week live cohort. Tuesdays 9:30-11am ET with biweekly office hours. 50+ Fortune 500 alumni.

  • Part 1: AI fundamentals for insights
  • Part 2: Applied AI workflows
  • Live cohort, biweekly office hours
  • AI Toolkit free during course
  • Part 1 or 2 alone: $1,397 each

VIP Executive Accelerator

AI Course VIP

$4,997

cohort + private sessions

Full course plus three private sessions with Dr. John Ennis on applying AI to your team's roadmap.

  • Everything in AI Course Full
  • 3 private sessions with Dr. John Ennis
  • Custom roadmap deliverable
  • Direct Slack channel with the team
  • Priority access to new tools

02 · THEUS Solo through Enterprise · Monthly or annual

Platform. Subscriptions.

THEUS is the research intelligence platform at theus.aigora.ai. Two AI assistants: Dr. Sinclair (evidence answers with citations) and Dr. Reed (simulated focus group moderator). The Solo plan is designed for individual researchers. Larger teams move into the Team, Business, and Enterprise bands below.

THEUS Solo Monthly

Month to month, cancel anytime

$1,000/ month
Get in Touch

THEUS Solo Annual

Best Value

Save $2,000

$10,000/ year
Get in Touch

Every Solo seat includes

  • Up to 30 documents ingested per month
  • Up to 1,500 pages parsed per month
  • Up to 500 questions to Dr. Sinclair per month
  • Up to 5 Deep Research tasks per month
  • Up to 5 Focus Group Simulations per month
  • Up to 10 Knowledge Supplementation runs per month
  • 1 Knowledge Workspace

Team, Business, and Enterprise bands

Sized to your team. THEUS Team starts at 10 seats; Business adds SSO and a dedicated success engineer; Enterprise gives you unlimited seats and on-prem options.

THEUS Team

For a single research team

$75K-$150K/yr

10 to 25 seats. Pooled allowance. Shared Knowledge Workspaces. Annual contract.

  • 10-25 seats with pooled allowance
  • Shared Knowledge Workspaces
  • Dr. Sinclair and Dr. Reed for every seat
  • Email and Slack support
  • Custom onboarding workshop
Contact sales

THEUS Business

For an insights organization

$150K-$350K/yr

25 to 100 seats. SSO. Dedicated success engineer. Advanced admin controls.

  • 25-100 seats
  • Single sign-on (SSO)
  • Dedicated success engineer
  • Advanced admin controls
  • Custom Knowledge Workspace retention
  • Quarterly business reviews
Contact sales

THEUS Enterprise

For a global business unit

$350K-$1M+/yr

Unlimited seats. On-prem deployment available. Dedicated infrastructure. Custom SLA.

  • Unlimited seats
  • On-prem deployment available
  • Dedicated infrastructure
  • Custom SLA
  • Royalty-free perpetual code access
  • Annual model refresh included
Contact sales

03 · $5K-$200K · Three-alternative pricing · 2-6 months

Productized engagements.

Every productized offering is scoped against the same proposal pattern: three alternatives (Alt 1 = the focused version, Alt 2 = the standard scope, Alt 3 = the comprehensive build). 50/25/25 milestone payments with a 10 business day acceptance window. 12-month support retainer included on engagements over $75K.

A

Strategy & audits

The decision-quality work that frames every engagement.

Data Readiness Audit

$10K / $14K / $20K

A scored inventory of your historical research and the gaps that would block a knowledge base. 2-3 weeks.

3 weeks · Audit report

Book a call

AI Opportunity Assessment

$15K / $22.5K / $35K

A ranked list of AI investments for your team with ROI estimates and recommended sequencing. 4-6 weeks.

4-6 weeks · Roadmap

Book a call

THEUS Knowledge Workshop

$15K / $18.5K / $25K

A 2-day workshop where we ingest a slice of your historical research and demo what queryable memory looks like for your team. 3-4 weeks total.

3-4 weeks · Workshop + demo

Book a call
B

Simulation & foresight

HUSK probabilistic unfolding, synthetic consumer panels, concept space exploration.

Simulated Panel Starter Kit

$2.5K / $3.75K / $5K

A single synthetic panel run on a category you specify, with a written interpretation. Lowest-friction way to evaluate Forethought.

2 weeks · Single category

Book a call

Simulated Category Appraisal (Standard)

$10K / $12.5K / $15K

A full category appraisal using synthetic consumer panels with HUSK unfolding. 3D perceptual map deliverable.

4-5 weeks · One category

Book a call

Simulated Category Appraisal (Complex)

$15K / $20K / $25K

Multi-category or multi-region appraisal with cross-category mapping and Stage 0 spread-optimal selection.

6-8 weeks · Multi-category

Book a call

Concept Space Workshop

$10K / $17.5K / $25K

A workshop that builds a 3D tetrahedral concept space with four anchors of your choice, plus a live Concept Explorer instance to keep.

3 weeks · Concept Explorer

Book a call

Forethought Pilot Study

$65K / $80K / $100K

A full pre-fieldwork simulation run for one launch decision, including 200 synthetic panels, HUSK fitting, and a written recommendation.

10-14 weeks · Signed pattern

Book a call
C

Custom models

Fine-tuned local models. CPU-native int8 serving. Client owns the weights.

Profile-to-Notes, Single Model

$10K / $12.5K / $15K

One fine-tuned T5Gemma 2 model (forward: profile to tasting notes, or inverse: notes to profile) on your corpus. 6-week delivery.

6 weeks · 1 model

Book a call

Profile-to-Notes Model Pack

$25K / $30K / $35K

Forward + inverse + Gemma 4 E2B rollback + topic and sentiment classifiers. The full bidirectional stack.

10 weeks · 4 models

Book a call

Sensory Intelligence Platform

$40K / $50K / $60K

The Profile-to-Notes stack delivered inside a three-tab dashboard (Profiler, Chemistry, Open Ends). Includes the dashboard you keep.

12-14 weeks · Dashboard + 4 models

Book a call
D

Optimization & concept space

Spread-optimal product selection, attribute vector overlays, claim portfolio decisions.

Portfolio Coverage Sprint (TURF-style)

$25K / $50K / $75K

A TURF-style coverage analysis on your portfolio, executed with the Aigora method. Recommends a spread-optimal subset.

8 weeks · Portfolio analysis

Book a call

Claim Portfolio Optimization

$50K / $97.5K / $150K

A multi-objective optimization run on your claim portfolio with attribute vector overlays. Picks the spread-optimal subset for any target k.

10-14 weeks · Decision report

Book a call

Product Development Decision Dashboard

$55K / $77.5K / $100K

A bespoke decision dashboard for one product development workflow. Integrates simulation, optimization, and your own data.

16 weeks · Dashboard

Book a call

Predictive Workbench Dashboard

$55K / $77.5K / $100K

A predictive workbench that wraps your custom models in an interactive dashboard. Real-time scoring, batch upload, audit logs.

14-16 weeks · Workbench

Book a call

Category Intelligence Dashboard

$35K / $47.5K / $60K

Category-level dashboard combining social listening, panel data, and chemistry into one decision view.

10-12 weeks · Dashboard

Book a call
E

Copilots & custom agents

Voice, conversational, and selling agents tuned to your category and tone of voice.

Custom Copilot Agent (Small)

$20K / $30K / $40K

A custom copilot trained on your category, tone, and process. Sits inside Slack, Teams, or your internal portal.

8 weeks · Single deployment

Book a call

Voice Research Agent

$25K / $50K / $75K

A voice-enabled research assistant for your panel or stakeholders. Multi-turn conversational with topic-conditioned sentiment.

10 weeks · Voice agent

Book a call

Voice-Enabled Survey Setup

$15K / $25K / $40K

Convert one or more existing surveys into a voice-enabled flow with auto-coding and topic-sentiment output.

6-8 weeks · 1-3 surveys

Book a call

Inbound Qualifying Agent

$20K / $30K / $40K

An inbound qualifying agent that triages incoming requests, asks clarifying questions, and routes to the right internal team.

8 weeks · Agent

Book a call

Outbound Selling Agent

$30K / $50K / $75K

An outbound agent that prospects, qualifies, and books meetings in your tone. Honors your brand voice and category language.

10 weeks · Agent

Book a call
F

Internal training & productivity

Bring the AI Course on-site, generate decks, or run quick reports.

Internal Corporate Training

$10K / $12.5K / $15K + travel

A custom version of the AI Course delivered to your team. Half-day, full-day, or two-day formats with your data and case studies.

4 weeks prep · On-site

Book a call

AI Slide Deck Generation

$2K-$8K per deck

Production-ready dynamic slide deck built from your data. Tables, charts, narrative. Same engine Mane uses.

1-3 weeks · Per deck

Book a call

AI Consumer Simulation Study

$5K-$15K per study

A one-off simulation study for a specific decision. Lighter-weight than the Forethought Pilot.

2-4 weeks · Per study

Book a call

AI Deep Research Report

$500-$2K per report

A Deep Research report on a topic of your choice. Includes citations and a 30-minute readout if requested.

1 week · Per report

Book a call

Social Listening Report

$1.5K-$5K per report

A topic-conditioned social listening pass on a category, brand, or claim. Output is sentiment-per-topic, not overall affect.

1-2 weeks · Per report

Book a call

04 · $150K-$2M+/year · Annual contracts · SSO, on-prem, dedicated infra

Enterprise & deployment.

Platform licenses and the full Aigora partnership, on annual contracts. First-time client minimum is $20,000. Enterprise onboarding fee is $10,000, waived for existing clients. THEUS Team, Business, and Enterprise seat bands are listed in the platform section above.

Forethought Enterprise License

Pre-fieldwork simulation platform

$150K-$500K

/yr

Unlimited synthetic panels. HUSK fitting at scale. Concept Explorer integration. Annual model refresh.

  • Unlimited synthetic consumer panels
  • HUSK probabilistic unfolding at scale
  • Concept Explorer integration
  • Annual model refresh
  • Dedicated success engineer
Contact sales

Aigora Enterprise Bundle

The full platform partnership

$400K-$2M+

/yr

THEUS Enterprise + Forethought Enterprise + Custom Models + Retainer. Multi-year contract.

  • THEUS Enterprise (unlimited seats)
  • Forethought Enterprise License
  • Up to 4 custom models per year
  • Technical retainer included
  • Royalty-free perpetual code access
  • Annual model refresh included
  • Quarterly executive business reviews
Book a call with the founder

Deployment add-ons

On-prem or Aigora-hosted

+$15K-$60K

on-prem setup $40K-$60K · hosted cloud from $15K/yr

Add on-prem or Aigora-hosted cloud to any enterprise tier. BYO AI keys supported.

  • On-Prem: +$40K-$60K setup, +$25K-$40K/yr support
  • Aigora-Hosted Cloud: $15K-$25K/yr base + BYO AI keys
  • SOC 2 audit landing 2026
  • Currently inherits from Vercel + Neon infrastructure
  • Zero-Persistence Architecture by default
Contact sales

05 · $5K-$50K/month · Continuous partnership · Annual or month-to-month

Retainers.

Most large engagements include a 12-month support retainer. These are the standalone options when you want continuous access to the team without committing to a new build.

Annual Support Retainer

$25K-$40K/yr

The default retainer attached to most large engagements. Maintenance, bug fixes, and minor improvements for a deployed platform or model.

Advisory Retainer (Executive)

$5K-$15K/mo

Monthly executive advisory with Dr. John Ennis. AI strategy, roadmap input, and direct access for your insights leadership. Pairs well with VIP course.

Technical Retainer

$10K-$25K/mo

Direct access to the engineering team. Pre-allocated hours each month for feature requests, integration work, and pipeline tuning.

Managed Services

$15K-$50K/mo

We run your platform for you. Includes monitoring, updates, model retraining, and end-user support. The fullest service tier.

Annual Model Refresh

$15K-$35K/yr per model

Yearly refresh of one or more custom models on your latest data. Includes validation report and rollback model. Required to keep custom model performance current.

Copilot Support Retainer

$5K/mo

Light-touch monthly retainer for a deployed copilot agent. Prompt tuning, light bug fixes, monthly performance report.

06 · Sales process patterns from real proposals

How pricing works.

Calibrated against a portfolio of signed proposals. The patterns below apply to every engagement over $5K. Under $5K is self-serve via the storefront.

01

Three-alternative pricing

Every scoped proposal has three alternatives. Alt 1 is 60-65% of Alt 3. Alt 2 is 75-82% of Alt 3. Alt 3 is the comprehensive build.

02

50/25/25 payments

Milestone-based payments: 50% on signature, 25% at midpoint deliverable, 25% on final acceptance.

03

10-day acceptance

Ten business day acceptance window per milestone. Auto-accepts on day 11 if no feedback. Keeps the cadence honest.

04

12-month retainer

A 12-month support retainer is included in 4 of 5 large proposals. You keep the team that built it, on call, for a year.

05

Royalty-free code

Every engagement includes royalty-free perpetual code access for the client. You keep what we build.

06

First-time minimum

First-time clients have a $20,000 minimum. Can bundle services to hit it. Existing clients can engage at any size.

07

Volume discount

10% off after 3+ projects in a 12-month window. Applies to all subsequent projects until the rolling window resets.

08

Net-30 invoice

Under $5K is credit card via the storefront. $5K+ is invoice net-30. Wire, ACH, and check accepted.

The thinking behind the numbers

Why three alternatives

Every productized engagement comes with three options. This isn't upselling. It's scope discipline. Alt 1 is typically the focused version: the core deliverable, delivered well, at a price that clears most procurement hurdles. Alt 3 is the comprehensive version: deeper analysis, more data ingested, a more refined output, or a longer support window. Alt 2 is the sensible middle.

Most of our clients choose Alt 2. That's expected. It's designed to be the right answer for most situations. But we've had clients choose Alt 1 because they have the internal expertise to build on a solid foundation, and clients choose Alt 3 because they're standing up a capability for the first time and want the depth. The choice is always yours.

How payment milestones work

For all engagements over $5,000, we invoice in three payments: 50% at project start, 25% at mid-project delivery, and 25% at final delivery. You have 10 business days to accept each deliverable. If something in the deliverable isn't right, raise it within that window and we'll address it before the next milestone payment is due.

Under $5,000: credit card payment in full at time of purchase. $5,000 and above: invoice net-30. For new clients, the first invoice sometimes requires a purchase order. We're accustomed to that process and can provide all standard documentation.

First-time client minimum

Our minimum engagement size for a new client relationship is $20,000. This isn't a revenue floor for its own sake. A useful engagement requires a real data audit, a substantive kickoff, and the kind of back-and-forth that produces something worth having. Engagements below $20K almost never have the scope to do that well.

If you have a $10K budget and a clear, bounded problem, we'll tell you honestly whether it can be scoped appropriately within that number or whether we're not the right fit at this stage. For existing clients: no minimum on subsequent projects.

No hourly billing

We don't publish hourly rates, and we don't bill by the hour. Every engagement is scoped against a specific deliverable and a specific outcome. You know what you're getting and what it costs before the work begins.

This requires more work on our side upfront. The five business days we ask for to prepare a proposal isn't a formality. It's when we're actually designing the engagement. We'd rather spend time there than have an ambiguous scope cause friction later.

Frequently Asked Questions

Payment, refunds, customization, security

What are your payment terms?

Under $5,000 is credit card via the storefront with immediate access. Engagements over $5,000 are invoiced net-30, with milestone payments of 50% on signature, 25% at midpoint, and 25% on final acceptance. We accept wire, ACH, and check.

Can I get a refund on storefront purchases?

The AI Course offers a satisfaction guarantee through the end of week 2: full refund, no questions. After week 2, refunds are pro-rated against weeks completed. Course Recordings and the AI Toolkit are non-refundable once accessed; we ship a free preview sample on request so you can evaluate before purchase.

How customizable is a productized engagement?

Every productized engagement has a fixed scope and three pricing alternatives, but the scope itself is negotiated against your specific data and category. Alt 1 is the focused version, Alt 2 is the standard scope, Alt 3 is the comprehensive build. If your situation doesn't fit any of the productized offerings, we'll quote a fully custom engagement on a separate proposal.

Who owns the code and models?

The client owns royalty-free perpetual access to all code and model weights produced in the engagement. We retain the right to use generalized methods and methodology learnings in future work, but never your data, your prompts, or your trained model weights.

What's the security posture?

SOC 2 Type II audit is in progress, landing 2026. Currently, our infrastructure inherits SOC 2 from Vercel (compute) and Neon (Postgres). Our THEUS platform uses Zero-Persistence Architecture by default: a 24-hour ephemeral cache, with durable storage only after explicit org admin opt-in. Audit logs are emitted on every workspace lifecycle event. For deeper review, request the Trust Center pack.

Do you offer on-prem deployment?

Yes. On-prem deployment is an add-on to any enterprise tier: +$40K-$60K setup and +$25K-$40K/yr support. We also offer Aigora-Hosted Cloud as a middle ground: $15K-$25K/yr base, with you supplying your own AI provider keys. Both options support BYO AI keys to keep token spend visible to your team.

How long does a typical engagement take?

Productized engagements run 2 to 6 months end-to-end. Audits and assessments are 2-6 weeks. Most full builds (a custom dashboard, a Forethought pilot, a Sensory Intelligence Platform) are 10-16 weeks. Enterprise platform partnerships are annual contracts with quarterly business reviews and milestone-based deliverables throughout the year.

Can I start with a small project before committing?

Yes. The Simulated Panel Starter Kit ($2.5K-$5K), AI Deep Research Report ($500-$2K), or AI Slide Deck Generation ($2K-$8K) are designed as low-friction entry points. First-time clients usually start with a $10K-$25K audit or assessment before scoping a larger build. The $20,000 first-time minimum can be hit through any combination of these.

Not sure where you fit?

Talk through your problem with our scoping assistant. Describe what you are trying to decide, what data you have, and the budget you are working with, and it will point you at the tier that fits.

Try the scoping assistant

Map your problem to the right tier.

Thirty minutes with Dr. John Ennis or Dr. Vanessa Rios de Souza. We'll match your problem to a productized offering, a custom proposal, or a self-serve product. No pitch deck, no sales pressure.