Case Study
Knowledge Exploration Workshops
How Fortune 500 teams go deep into their existing data with Dr. Sinclair, unearthing insights they didn't know they had
The Situation
Fortune 500 companies in consumer goods, personal care, and food and beverage often sit on decades of research reports — sensory studies, consumer tests, market research, competitive analyses — spread across departments and file systems. The knowledge is there, but it is trapped. Teams commission new fieldwork to answer questions that their own research history could answer, if only they could search it. Cross-functional alignment is difficult when insights, sensory, and marketing teams are looking at the same data through different lenses, or not looking at the same data at all.
The Approach: Curated Knowledge + Live Workshop
Aigora works with the client to select 15–20 reports on a specific topic — internal research, competitive analyses, and technical documents. We parse them through THEUS's knowledge pipeline, extracting atomic facts with page-level citations. Where there are gaps, we supplement with publicly available and sourceable information: academic papers, industry publications, blog posts, or social media data. The result is a focused, governed knowledge base built around the client's specific question.
Aigora team members then prepare ahead of time and lead a two-hour workshop with the client's Consumer Insights, Sensory, and Marketing teams. Dr. Sinclair — the Knowledge Explorer — sits at the center of the conversation, with Aigora facilitating the session. Workshops are available as part of the THEUS Founding Partner program or as standalone projects.
How the Workshop Works
Curate the Knowledge Base
The client provides 15–20 reports on the topic. Aigora parses them through THEUS's 4-stage knowledge pipeline and supplements with publicly available information to fill gaps. Every source is traceable.
Ask Dr. Sinclair Questions
The session starts with the group asking Dr. Sinclair questions about the topic. He gives answers grounded in the knowledge base — every claim traceable to a specific document and page. His personality and depth stimulate conversation that goes beyond what a slide deck or report summary could achieve.
Explore Together
As Dr. Sinclair answers, the group digs deeper. People talk, challenge findings, and follow threads. The visualizations Dr. Sinclair generates make the information come alive — evidence maps, cross-study patterns, and insight trails that help teams see connections they would otherwise miss.
Unearth Hidden Insights
The net result is that the group goes very deep into data they already have — or could get from public sources — in a trackable, sourceable way that allows them to get to the bottom of their question. Teams routinely discover insights in their own research history that they did not know they had.
Why Teams Value These Workshops
Cross-Functional Alignment
Consumer Insights, Sensory, and Marketing teams explore the same evidence base together, building shared understanding
Traceable Evidence
Every finding traces back to a specific source document and page — no black-box answers
Hidden Insight Discovery
Teams unearth insights in their existing data and research history that they did not know they had
Visualizations That Bring Data to Life
Dr. Sinclair generates evidence maps, cross-study patterns, and insight trails that make complex findings tangible
Impact
15–20
reports per workshop, supplemented with public sources
2 hours
deep cross-functional exploration per session
100%
of findings traceable to source documents